Flair GP is adding to the wave of toys with eco-friendly features with the relaunch of craft toy Paper FX; the former DreamToy returns to market with a raft of marketing behind it!

Paper FX is the brand that enables fashionable tweens and eco-conscious families to create beautiful accessories, gifts, and decorations from old magazines, wrapping paper, posters, junk mail and more. The Paper FX weaving machine recycles and transforms any sheet of paper or card in minutes. 

Flair GP country manager Julia Cake commented: “When previously launched in 2008, Paper FX took the toy market by storm, and it was confirmed as a DreamToy by the TRA [Toy Retailers Association] in the same year. Now, with upcycling and greener issues being even more top of mind, we expect great things for the relaunch. 

“From the very outset the brand will be supported with TV advertising, together with influencer activity and Instagram parents. Our new video from top craft YouTuber Ambi C has already received 185,000 views and that number is still growing. Ambi’s video perfectly demonstrates, in just three minutes, what a great and easy to use product this is. Her video can be seen here.”

Marketing will continue to build though the year, with the aim of making Paper FX the recycling themed creative play toy for 2022. 

For more information, call Flair on 0208 643 0320 or email sales@flairplc.co.uk

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