Sesame Workshop, the non-profit educational organisation behind the Sesame Street, has named Just Play as its multi-territory master toy licensee for Europe, North America, Latin America, the Middle East, and Africa.

Under this multi-year partnership, Just Play will manufacture and market an array of products featuring Sesame Street characters including Elmo, Cookie Monster, and Abby Cadabby.

Sesame Workshop, the non-profit educational organisation behind the Sesame Street, has named Just Play as its multi-territory master toy licensee for Europe, North America, Latin America, the Middle East, and Africa.

Under this multi-year partnership, Just Play will manufacture and market an array of products featuring Sesame Street characters including Elmo, Cookie Monster, and Abby Cadabby.

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