The Good Toy Guide, founded by psychologist and play expert Dr Amanda Gummer, celebrates its 10th anniversary this month with a host of consumer and trade promotional activities.  

The Guide has provided an independent, expert accreditation service for children’s products since 2012, and has been a trusted resource for over 100,000 parents and gift-givers, as well as brands as McDonald’s, ASDA, PepsiCo, and Danone.  

A host of promotions for both consumer and trade audiences will mark a decade of play with a £10,000 trade services giveaway open to the industry to kick off celebrations. Four winners will each receive a prize value of up to £2,500, which can be recouped across each of the Guide’s four areas of the business: research & insight, consultancy & training, accreditation, and marketing support.  

“I love the quote from George Bernard Shaw, ‘we don’t stop playing because we grow old, we grow old because we stop playing’ – which is probably why it seems like only yesterday since I embarked on a mission to make the world more playful and launched the Good Toy Guide”     

Dr Amanda Gummer

Amanda commented: “I love the quote from George Bernard Shaw, ‘we don’t stop playing because we grow old, we grow old because we stop playing’ – which is probably why it seems like only yesterday since I embarked on a mission to make the world more playful and launched the Good Toy Guide. 

“Our core business objective remains dedicated to ensuring that every child can develop the skills they need to thrive during a happy healthy childhood, so I’m thrilled to announce that as part of our anniversary month celebrations, we’re giving away £10K worth of our services to the industry to continue our mission.” 

Alongside this, the company will launch 10 days of giveaways across its social channels with the chance for consumers to win thousands of Good Toy Guide prizes. Prizes will be unveiled each day from the March 7 and will increase in value over the 10 days ending on March 16. 

To take part, follow the LinkedIn channel to make sure you are up to date with ways to enter. 

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