Licensing industry experts Brand Licensing Europe (BLE) and Licensing International have developed the Brand Licensing Retailers’ Academy (BLRA): a series of six masterclasses specifically designed for experienced retailer professionals.

The year-round programme will feature leading licensing executives sharing their expertise on subjects including how licensing drives enhanced customer engagement, key consumer insights behind licensed product purchase intent, and exclusive access to the data behind emerging industry trends.

The series kicks off with an in-person half-day event in central London on May 12. BLRA is exclusively for retailers, but space is limited, so participants are encouraged to enrol now. Interested retailers can register here or contact Keith Pashley for further information.

BLE is the only pan-European event dedicated to licensing and brand extension, bringing together retailers, licensees and manufacturers for deal-making, networking, and trend spotting. It is is a must-attend event for businesses looking to discover and secure deals with the most sought-after brands, characters, and images available for licensing.

BLE is part of the Global Licensing Group at Informa Markets. Anna Knight, SVP of Licensing, Informa Markets, said: “This joint programme with Licensing International builds on our commitment to engage with retailers year-round and support them as they continue to develop their licensing expertise. It is the perfect complement to our Retail Mentoring Programme, and we’re excited to further enhance our roster of opportunities for retailers to engage with the world of brand licensing.”

Visit www.brandlicensing.eu for more information.

Licensing International is the leading trade organisation for the $290 billion global brand licensing industry. Founded in 1985, its members in more than 40 countries enjoy access to an array of benefits, including extensive educational programming and global networking events. Maura Regan, president of Licensing International, said: “We are excited to launch this masterclass series developed specifically for senior retail professionals. Licensing International is rooted in retail and merchandising, and these classes are a natural extension.” 

Visit www.LicensingInternational.org for more information.

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