The Simba Smoby Toys football advertising campaign for the Smoby brand is reaping awards, with goals galore creating huge awareness for the brand. Now at its halfway point, the firm has released its next slate of fixtures where key product images and the Smoby brand logo will circulate the pitch during top flight fixtures in March and April.
This weekend sees the turn of the FA Cup,with two quarter-finals running the Smoby Smile LED brand advertising. Visitors to Middlesbrough vs Chelsea on Saturday March 19 at 5.15pm (BBC One) and Nottingham Forest vs Liverpool on Sunday March at 6pm (ITV) will watch the brand circulate the pitch, while viewers on BBC and ITV respectively will also have a chance to be exposed to the brand as it aims to further build on the awareness.
Next up will be a return to the Premier League Everton vs Man United on Saturday April 9 (BT Sport) and Burnley vs Southampton on Thursday April 21 (Sky Sports), with the hosts in a tense relegation battle.
With four matches in the schedule already played, the Simba team is delighted with the results to date. UK head of marketing Mayur Pattni said: “Three out of the four live games advertised so far has seen the Smoby brand featured in official highlight reels. These have been aired on TV and shared all over social media, achieving over five million views on YouTube and reaching 60 million Instagram followers.”
So far, the Watford vs Arsenal game has been the key highlight, with a wonder goal scored by Watford, while the Smoby LED came on in perfect timing (see link here). Stills of the goal have been posted by the Premier League, Watford FC, and the player Cucho Hernandez himself.
Mayur continued: “This campaign is all about building brand awareness and raising exposure in a stand out different way. We hope that this, alongside our pre-roll activity from April, TV presence in May and experiential PR activity in the summer, will contribute to another massive sales year for our outdoor playhouses and slides range. We have ambitious targets to meet, as last year we were +65% by the end of the summer in NPD, and we hope to drive further growth this year.”
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