Oscar, the Smyths Toys Superstores animated icon, is adding another single to his growing discography by collaborating with toy company Jazwares.

The video for his new single, Welcome to Squishville, takes viewers through his journey through the town, where he meets with a selection of Squishmallows favourites. This single follows Oscar’s success on YouTube (which boasts more than 35 million views) where he often collaborates with other celebrated characters. Oscar is signed to Sony Music’s Magic Starlabel.

This pop-inspired number sees Oscar break out his guitar-playing skills. The song details Oscar’s adventures in Squishville, and his connection to each of his new friends. In the video, Oscar performs Welcome to Squishville in front of a crowd of his new pals, including Squishmallows favourites Cam the Cat, Fifi the Fox, and Lola the Unicorn. Oscar cruises around Squishville on a levitating platform, before encouraging the Squishmallows to join him.

Jazwares marketing director Alexandra Painter said: “This collaboration is a testament to the phenomenal growth in the popularity of Squishmallows. We are thrilled to welcome Oscar to perform in our beloved Squishville. Welcome to Squishville is an unbelievably catchy pop song from Sony Music that perfectly captures the positive and inclusive values of Squishville by Original Squishmallows.”

“We are thrilled to welcome Oscar to perform in our beloved Squishville. Welcome to Squishville is an unbelievably catchy pop song from Sony Music that perfectly captures the positive and inclusive values of Squishville by Original Squishmallows.”

Jazwares marketing director Alexandra Painter

She added: “Teamed with the music video, produced by Moonbug Entertainment, Oscar’s new single provides an opportunity for fans to engage with Squishville and the Squishmallows Squad in a whole new way.”

Welcome to Squishville is the latest in a series of singles from the animated singing sensation. It’s also the third in a series of duets and music videos. Previous collaborations include That’s My Crew featuring L.O.L. Surprise!, and Go Own It All, featuring Mr Monopoly.

Since Oscar’s creation by Smyths Toys Superstores in 2016, he has gone on to release a slew of successful singles. His most famous, If I Were a Toy (a reworking of Beyoncé’s If I Were a Boy)was released in 2019. There’s no doubt that Welcome to Squishville will join the ranks of Oscar favourites. Its catchy beat, adorable video, and positive message will unquestionably remain on playlists everywhere, long after its release.

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