Magformers UK has introduced its first ever licensed products by bringing the Baby Shark global phenomenon to the magnetic construction toys category.

The company has launched the Baby Shark Friends Set and Baby Shark Family Set in its latest Stick-O range of leading magnetic toys for preschoolers. The two branded sets feature all-new Stick-O pieces, including large magnetic balls imprinted with cute shark faces and magnetic fins and tails in the instantly recognisable Baby Shark yellow, blue and pink colours.

Magformers UK managing director David Kelly said: “We are delighted to offer retailers these fantastic new licensed sets. Baby Shark is a YouTube sensation and an incredibly popular TV property through its relationship with Nickelodeon. Stick-O is growing rapidly in the UK as a fun, creative and educational magnetic toy for early years children. Partnering with such a globally-recognised phenomenon as Baby Shark will make our toys even more appealing and engaging.”

“We are delighted to offer retailers these fantastic new licensed sets. Baby Shark is a YouTube sensation and an incredibly popular TV property through its relationship with Nickelodeon”

Magformers UK managing director David Kelly

Stick-O Baby Shark Family is a 17-piece set which makes the main yellow Ollie baby shark, pink Ellie mummy shark and blue Nick daddy shark characters, as well as other sea creatures, plants, and models.

Stick-O Baby Shark Friends is a bumper 30-piece set which makes all the main shark characters, plus Goldie the fish, Vola the octopus, a reel-in magnetic fishing rod, and a whole host of other sea-themed animals, plants, and models.

Characterised by funky colours and chunky shapes, Stick-O was created in 2019 by the Magformers design team in Seoul, as a direct response to requests for a high-quality magnetic toy for younger children. Stick-O shapes feature disc magnets safely sealed inside. But because the magnets spin, using the Magformers Rotating Magnets system, two pieces always connect when brought together.

Released in 2016 by Seoul-based educational entertainment company Pinkfong, Baby Shark Dance is YouTube’s all-time most watched video with over 10.3 billion views. Baby Shark’s Big Show is among the most popular shows on TV for young children.

David added: “This exciting collaboration brings together two of South Korea’s foremost children’s educational brands in Magformers and Pinkfong, who own the Stick-O and Baby Shark properties respectively. It’s an important development for our company and our retail partners and the reaction from key retailers to the sets is already extremely positive.”

Retailers interested in stocking Stick-O Baby Shark sets should contact Magformers UK on 01270 446250 or email sales@magformers.co.uk.

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