STEM toy specialist Brainstorm is working towards a net-zero target for the end of 2022.

Retailers will have already seen a move into plastic-free packaging at the London Toy Fair, and the company is committed to improving sustainability and recyclability across all its products. New packaging will incorporate a Recycle or EcoPack logo.

Brainstorm sales director Nick Saunders said: “It’s hugely important for us as a company to offer more sustainable alternatives for our customers and end-consumers, and we’ve started to refresh packaging across key ranges already, including StikBot and KLIKBOT, which will now use 100% recycled card. Our Torch & Projector range is now plastic-free and uses FSC-certified packaging material. We will continue to look at ways to reduce plastic across all product ranges. Next on the list is our own brand The Original Glowstars Company.”

“Taking our ranges and looking at how we can design out plastic in packaging without compromising the look, key messaging and safety of the products has been a challenge, but the results have been fantastic”

Brainstorm sales director Nick Saunders

He continued: “Taking our ranges and looking at how we can design out plastic in packaging without compromising the look, key messaging and safety of the products has been a challenge, but the results have been fantastic. The products look even more impactful on shelf, with more information included and better product visibility. In the case of our Torch & Projector range, the new design hugely decreases the cube, lessening the carbon footprint of the shipping.”

EUGY is already established as an eco-friendly brand and later in 2022 new productions of EUGYs will be FSC-certified for both product and packaging. This will be phased in, and consumers will see the FSC logo and registration printed on the packaging. It will also be highlighted in copy and images.

To complement its new status, Brainstorm commissioned the design of a bespoke FSC certified FSDU so retailers can display the product to full effect. It holds 288 units with interchangeable display models and is a massive hit with retailers – selling out at London Toy Fair with more orders in place.

Nick concluded: “Our industry is making great strides into becoming more sustainable and it’s essential to approach all new product ranges with this in mind. Rather than limiting toy companies, it’s allowing us to be even more creative, as well as giving added value and peace of mind to customers.”

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