New plush range will launch in selected UK stores as Care Bears celebrates its 40th anniversary

Sambro has developed a new range of Care Bear baby plush toys, which will has launched in Primark this month and will launch and Home Bargains this year.

The UK’s leading global supplier of licenced and own brand children’s toys and entertainment has launched the range to help celebrate Care Bears’ 40th anniversary this year and will distribute thousands of units across selected Primark and Home Bargains stores.

Care Bears celebrates its 40th anniversary with collaborations spanning multiple categories, including fashion, accessories, homeware, cosmetics, games, crafts, seasonal, travel and the metaverse.

The Care Bear baby plush range will feature a choice of five plush Care Bear characters including, Cheer Bear, Wish Bear, Bedtime Bear, Share Bear and Sunshine Bear.

Each bear has its own unique colour, belly badge and rattle in their tummy, making them the perfect comforting and sensory toy for babies aged 0 and above.

“The Care Bears resonate with fans of all ages, and we love hearing that fans that grew up with the brand 40 years ago are now introducing their own children to the Care Bears”

Collette O’Kane, Sambro Chief Operating Officer

Collette O’Kane, Sambro Chief Operating Officer, comments: “The Care Bears resonate with fans of all ages, and we love hearing that fans that grew up with the brand 40 years ago are now introducing their own children to the Care Bears.

“Thanks to our unrivalled, long-term relationships with some of the world’s largest retailers toy specialists, grocers and distributors, we’ve been able to secure partnerships with Primark and Home Bargains, helping spread the universal message of sharing and caring that the Care Bears are synonymous with, to even more fans.”

The Care Bear Baby range is available in Primark now and in Home Bargains from end of April.

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