The first day of Toymaster got off to a great start yesterday with many retailers attending. See below some of the exciting products you will find there.

MV Sports & Leisure
0121 7488000
Stand: Upper Marquee

MV is excited to be exhibiting at the Toymaster show. Visit the stand in the Upper Marquee for some enticing deals and new opportunities!
Lightyear is the most anticipated kids’ movie for 2022 and MV has a range that is certain to blast off, bringing to life this all-new movie through an exciting array of scooters, skateboards and bikes. With vibrant colourways and superb graphics, the distinctive Lightyear artwork will shout loudly off-shelf or off-page.


Ready, set, goanna! with the biggest new preschool property Bluey. MV has a range of wheeled toys to support this hot new property including the Switch-it Tri-Scooter, which includes four different character plaques for added play value, a fully printed anti-slip footplate for stability, and adjustable handlebar height. Pedal along on the 2 in 1 bike; the ideal beginner bike, which easily converts from a pedal bike to a balance bike as your child grows in confidence.

CoComelon goes from strength to strength with initial stocks selling out and an extended range coming through for Spring/Summer.
Hedstrom, meanwhile, has been extended and repackaged for the summer season with some exciting offers available.

Casdon Toymaster 2022

Casdon Toys
01253 766411
Stand: Upper Marquee

The third-generation family-run business Casdon Toys will be attending the Toymaster show, highlighting new products as well as a new licence.

Expanding its range of child-sized versions of much-loved household and retail products, a major focus during the show will be the new licence joining Casdon’s portfolio – Joseph Joseph. There are six products in the range, designed and officially licensed to look just like the real thing: the Joseph Joseph Chop2Pot, Elevate, Nest, Bake, Go Eat and the Extend, which takes water play to a new level.
The Joseph Joseph Extend set comes complete with a wash bowl and tray to capture small spills, while water can be pumped from the bowl through the dispenser and back again for endless play. It includes cleantech brush, extend dish rack, cutlery, plates, and bowls that change colour when added to water for added play value.

The Chop2Pot playset features the iconic Joseph Joseph folding chopping board and Elevate knife as well as four choppable play foods; an onion, tomato, carrot and potato. All of the foods showcase Casdon’s new product technology called ‘ChopPop’. The play food fits together with a ‘pop’ sound, allowing little hands to safely and easily ‘chop’ the food, and then ‘pop’ it back together.

Casdon is also expanding its Dyson range with three new SKUs, including the Dyson Supersonic and Corrale Deluxe Styling Set. This dynamic duo incorporates mini versions of the Dyson Supersonic Hairdryer and Dyson Corrale Straighteners – perfect for mini-me styling sessions. The set comes complete with two interchangeable nozzles, a barrel brush and detangling comb.

Meanwhile, existing best sellers will see a contemporary colour refresh, in line with Casdon’s recent rebrand. The Kenwood Mixer will be available in white – just like the real thing. This mixer is billed as the only working children’s mixer on the market. Other contemporary, colour refreshes on display will be Casdon’s Morphy Richards Kitchen Set, Post Office Set, Pick n Mix Sweet Shop, Breakfast to Go and Pan Set.

Post Paws Toymaster 2022

Posh Paws
01268 567317
Stand: Upper Marquee
Gabby’s Dollhouse is the latest preschool toy in Posh Paws’ portfolio and perfect for Christmas gifting. Bring Gabby and her host of feline friends to life with the range of 10in and 7in brightly coloured and highly detailed soft toys that will be available in September.
And, if you have not jumped on the Jurassic World bandwagon yet, then you need to now – as the movie hits UK cinemas on June 10 and it’s set to be a blockbuster summer for the franchise. Posh Paws is geared up ahead of the anticipated release with a huge range of roarsome soft toys.

Minions 2: Rise of Gru movie hits cinemas in July and Posh Paws has the 7in Too Cute Minions in an assortment; 10in Kevin and Bob Minions, and a 12in Stuart Minion in a display box, ready to order now.

New Sesame Street soft toys for summer include the award-winning Talking Cookie Monster, which features 15 sound effects, and the Squashy Podgie Elmo, Cookie and Big Bird characters, which are available in an 8in size.
At the Toymaster Show, Posh Paws will be running a variety of exclusive offers for members across both its licensed and non-licensed properties.

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