Leading toy company, IMC Toys, appoints Carolina Perez-Amaya as National Account Manager in the UK team.

Carolina joins IMC Toys from Tesco, where for the last four years she was the Lead Buyer for Boys Toys. In a 16-year stint at Tesco, Carolina worked her way up through Trainee Buyer to Assistant Buyer, and then Buying Manager, across a variety of sectors including cook and dine, party, stationery, home textiles and toys.

Bringing a wealth of buying experience to her new sales role, Carolina will work across IMC Toys brand portfolio, including best-selling Cry Babies, Cry Babies Magic Tears, Bubiloons and Bloopies, as well as new brands launching for AW22 and SS23. She will report into UK Sales Manager, Lisa Cox.

“We’re delighted to welcome Carolina to our UK team, and are thrilled to have her on board to help drive sales in the grocery channel, ahead of an exciting year for the company and our brands”

Lisa Cox, IMC Toys UK Sales Manager

Lisa Cox, IMC Toys UK Sales Manager, says, “We’re delighted to welcome Carolina to our UK team, and are thrilled to have her on board to help drive sales in the grocery channel, ahead of an exciting year for the company and our brands”.

Carolina’s family home is in Madrid, and she has been in the UK for 20 years. When not working, Carolina plays tennis, enjoys yoga, travelling, eating, is currently learning Japanese, and loves a cup of tea!

For more information on Cry Babies Magic Tears, Cry Babies, Bloopies, and other ranges by IMC Toys, please contact info.uk@imctoys.com

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