Spielwarenmesse eG is in the public eye all year round. The latest example of this is World Play Day. On the afternoon of Saturday 28 May, the company was flying the flag in Nuremberg through its best-known and biggest event, the Spielwarenmesse itself.

Together with the DVSI (the German Toy Industry Association), VEDES, the Toy Museum and the House of Games (Haus des Spiels), the company was supporting this initiative of the German Children’s Fund (Deutsches Kinderhilfswerk) and drawing attention to the right to play.

‘We need play and movement – outdoors and together!’ was the slogan under which children joined in at five different play locations in central Nuremberg, staffed by teams from the participating companies. All the various attractions – whether photo action, mobile play, a bouncy castle, handicraft or classic play – proved highly popular. Christian Ulrich, Spokesperson of the Executive Board of Spielwarenmesse eG, sums it all up very positively: “Along with our partners, we brought this nationwide campaign to the ToyCity of Nuremberg very successfully, and helped make society more conscious of the importance of play.”

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