Fashion icon Barbie will be up on the catwalk for the keynote speech at the September BLE given by Mattel president and coo Richard Dickson.

The theme for the 2022 Brand Licensing Europe event is fashion and the subject of the keynote from Dickson is entitled Barbie x Fashion.

Dickson’s keynote presentation, taking place on the first day of the September 20-22 conference at ExCel, London, comes as Barbie readies for her first big screen adventure and another big licensing boost for the biggest global toy property of 2021.

Dickson, who has been at Mattel for more than 20 years, will follow Barbie’s “rollercoaster ride” over six decades, studying her legacy and the path ahead for the pop culture figure.

Informa Markets svp of licensing Anna Knight said: ““Barbie is one of the world’s greatest fashion and licensing icons, collaborating with everyone from Balmain, Karl Largerfeld, Moschino and Diane von Furstenberg, to M.A.C. and River Island.

“And, like all fashion icons, she has evolved, disrupted, inspired and led from the front – she is the perfect star to take centre stage during BLE’s fashion themed year and it’s no surprise she was labelled ‘The forever icon’ by Italian Vogue. Thank you, Mattel and Richard Dickson – we can’t wait for your keynote at BLE in September.”

Free registration for BLE is now open here

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