Created in partnership with the renowned British conservationist & founder of the Jane Goodall Institute, the dolls are certified CarbonNeutral and made from recycled ocean-bound plastic
Barbie, in partnership with the Jane Goodall Institute, is introducing a Dr. Jane Goodall doll, part of its Inspiring Women series, and 2022 Barbie Career of The Year Eco-Leadership Team, which includes a Chief Sustainability Officer, Conservation Scientist, Renewable Energy Engineer and Environmental Advocate. The Inspiring Women doll and career doll set are certified CarbonNeutral1 and made from recycled ocean-bound plastic2 and are available at mass retailers beginning today.
Announced just ahead of World Chimpanzee Day on July 14th, the Jane Goodall Inspiring Women doll comes with a chimp accessory modelled on David Greybeard, the chimpanzee studied by scientist Dr Jane Goodall in her ground-breaking research about emotion and communication in animals. The launch also coincides with the 62-year anniversary of Dr. Jane Goodall’s first journey to the forest of Gombe National Park in Tanzania.
“I’m thrilled to partner with Barbie and encourage young children to learn from their environment and feel a sense that they can make a difference”Dr. Jane Goodall
“My entire career, I’ve wanted to help inspire kids to be curious and explore the world around them –just like I did when I first traveled to Tanzania 62 years ago. I’m thrilled to partner with Barbie and encourage young children to learn from their environment and feel a sense that they can make a difference,” said Dr. Jane Goodall. “Through this partnership, I hope to inspire the next generation of eco-leaders to join me in protecting our planet and remind them they can be anything, anywhere –on the field, in the lab, and at the table.”
Barbie is proud to celebrate Dr Jane Goodall DBE’s ground-breaking research and heroic achievements as a humanitarian, scientist and activist, and as founder of the Jane Goodall Institute and a UN Messenger of Peace. The Inspiring Women Series pays tribute to courageous women who took risks, changed rules, and paved the way for generations to dream bigger than ever before. Dr. Jane Goodall joins a list of incredible heroines of their time including Ida B. Wells, Dr. Maya Angelou, Billie Jean King and Eleanor Roosevelt among others.
“Kids need more role models like Dr. Jane Goodall, because imagining they can be anything is just the beginning – seeing it makes all the difference. We hope that this collection and homage to a groundbreaking pioneer for women in science and conservation inspires kids to learn more about green careers, how they can protect the planet, and act out sustainable stories through doll play.” said Lisa McKnight, Executive Vice President and Global Head of Barbie and Dolls, Mattel. “We know that sustainability is a top concern for future generations and we are proud to unveil our first sustainable Barbie Inspiring Women and Career of the Year Eco-Leadership team dolls,”
As part of the collaboration between Barbie and the Jane Goodall Institute the brand is also working with JGI’s global youth Roots & Shoots program to inspire curiosity about the environment in kids of all ages and teach them about their social and environmental impact. With JGI’s Roots & Shoots, Barbie is issuing a global challenge #NaturallyCuriousJane encouraging kids to discover the little steps they can take to create big changes, including creating a nature observation journal, community mapping and increasing local green spaces. Barbie is also highlighting Dr. Jane Goodall through a special episode of the Barbie You Can Be Anything series on the brand’s YouTube channel.
Dr Jane Goodall Barbie UK stockists: Very, Amazon, Hamleys, Harrods, Selfridges RRP: £47.99. Career of the Year Eco-Leadership team dolls stockist: Amazon RRP: £74.99. The expanded offering Barbie announces today adds to a growing list of launches that ladder up to Mattel’s corporate goal to achieve 100% recycled, recyclable or bio-based plastic materials in all products and packaging by 2030. Other sustainable Mattel products include Barbie Loves the Ocean, its first fashion doll line made from recycled ocean-bound plastic3; Fisher-Price® Rock-a-Stack® and Fisher-Price Baby’s First Blocks, made from bio-based plastics; UNO® Nothin’ But Paper, the first fully recyclable UNO deck without cellophane packing materials; and the certified CarbonNeutral Matchbox® Tesla Roadster and MEGA BLOKS™ Green Town™ line.
For more information on the Barbie brand’s efforts to help protect the planet, visit Barbie.com/EnviromentalImpact. To participate in the Barbie x Jane Goodall Institute Roots & Shoots challenge, visit RootsAndShoots.org/naturally-curious-jane. For more information on Mattel’s corporate sustainability efforts, visit HERE.