Entries for the 15th annual Independent Toy Awards and suppliers have a few weeks – until August 12 – to submit their products into any of the 30 categories.

The event, organised by Toy Shop UK, will see the winners being announced at the end of August.

As ever, gold, silver and bronze digital medal logos will be awarded for t he three most popular toys in each of the categories and these can be used across “packaging, catalogues, websites, trade stands, press releases and more”. Commendation logos will be handed out to runners-up who poll more than 10% of votes in their respective categories.

These include Advent Calendar, App Toys, Baby, Children’s Gifts, Collectable, Creative, Construction, Dolls, Eco, Educational, Electronic, Game (Action), Game (Board), Game (Card), Game (Educational), Game (Electronic), Jigsaws & Puzzles, Licensed, Music, Novelty, Outdoor, Pocket Money, Radio Controlled, Ride-On, Role Play, Soft, Special Needs, STEAM, Vehicles and Wooden.

“I cannot quite believe that the awards are now in their 15th year. Whilst tweaks have been made over the years with some new categories like ‘STEAM’ being introduced, and some categories like ‘Tablets’ being allowed to retire, the overriding concept of the awards is as relevant today as it has always been”

Organiser Michael Hawkins

Organiser Michael Hawkins said: “I cannot quite believe that the awards are now in their 15th year. Whilst tweaks have been made over the years with some new categories like ‘STEAM’ being introduced, and some categories like ‘Tablets’ being allowed to retire, the overriding concept of the awards is as relevant today as it has always been. Our awards remain unique in the industry thanks to not being voted for by panels of judges or industry commentators, but by those at the sharpest end of the industry… the nation’s independent toy retailers.”

Entries are £150 a pop, with discounts given for multiple entries. Forms can be downloaded HERE

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