Tonies is aiming to get happy with its musical TV ad campaign for the final quarter.

The campaign has kicked off across Channel 4, ITV2, Sky and Sky Kids among others and is using the tagline “Happy families. Happy parents. Happy listening” to highlight the joy its Toniebox musical story box can bring o kids – and parents too.

It shows the box in various sitiations, from the car, to parties in the kitchen through to bedtime.

Working with creatives at Motel, it is musically themed, with a mother and child enjoying their Toniebox all the while doing a duet based around “if you’re happy and you know it…” It also highlights how it uses no screens, always a boon for parents.

Rhian Hawkins, Senior Brand Manager at tonies, said: “At tonies, we believe childhood should be full of joy for the whole family. And what better way to keep little ones entertained – and help them drift off to sleep – than with the Toniebox. This campaign captures the happiness that the Toniebox gives the whole family, as well as demonstrating our product versatility and the amazing licenses that we have to offer. All encompassed within an energetic, theatrical duet that you won’t be able to forget!”

• For a full round-up of Q4 marketing and pre-Christmas TV spots, see the next issue of TnP…

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