Baby Annabell is to team up with top family podcast Motherkind for the latest instalment in its annual Ask The Experts campaign.
The nurturing doll brand is working with the podcast host Zoe Blaskey to launch a series Toddler Milestone Moments which will highlight the importance of doll play for toddlers and give advice on milestone topics. The series, the third trust of the Ask The Experts initiative, will cover items such as back to nursery fears, healthy eating habits, the arrival of siblings, and healthy eating and sleep routines. Blaskey will work with psychologists and nutritionists.
Kasia Leskow, head of UK marketing at Zapf Creation, said: “With more and more parents turning to podcasts for advice and support than ever before, this felt like the perfect time to team up with one of the leading parenting platforms in the podcast space, for the third year of our Ask the Experts campaign. This will, in turn, generate compelling tips and advice around key toddler moments and support that all-important message of how doll play supports younger children’s development.”
The podcast activity will be supported by a partnership with Mother and Baby magazine, social media and PR aimed at building awareness of the brand.