Every little helps… And from October The Entertainer will be helping Tesco after announcing a deal that will see it opening branded concessions in 35 of the supermarket giant’s stores.
The trial will see the independent toy retailer selling wares from its range, taking in everything from Barbie, LEGO, Marvel and Paw Patrol, through to its exclusive range of Addo toys and products from pre-school specialist Early Learning Centre.
The Entertainer will maintain oversight of product range, pricing and merchandising across the yet-to-be announced trial stores, as well as hosting events events, character visits and more for children.
“We’re always looking for new and innovative ways to bring the wonder of The Entertainer to customers, so we’re very excited to announce this partnership with Tesco”The Entertainer’s chairman and founder Gary Grant
The Entertainer’s chairman and founder Gary Grant said: “We’re always looking for new and innovative ways to bring the wonder of The Entertainer to customers, so we’re very excited to announce this partnership with Tesco, which takes our products and experiences directly to families and children right in the heart of their local communities.
“The in-store collaboration will provide shoppers with the chance to shop our best-selling and affordable range of the latest toys and games, which will include products from Addo and Early Learning Centre, from more locations across the country than ever before.
“Our mission when we launched The Entertainer in 1981 was simple: to become the best-loved toyshop – one child, one community at a time, and we’re incredibly proud that this partnership will enable us to continue achieving this mission.”
Tesco’s head of strategic partnerships Louise Goodland commented: “We’re delighted to launch this trial with The Entertainer team, who are leading experts in their field. We’re excited to work alongside them and bring a new offer to our customers.”