Bulldog Licensing has appointed Karina Rhoden to the role of senior creative manager to oversee the day-to-day product development as well as the creation of style guides.
She joins from the Smiley company, where she was most recently licensing and product development manager. Rhoden is a former finalist for UL Rising Star at the Licensing Awards.
Bulldog’s portfolio includes the likes of Sesame Workshop, Care Bears, That’s not My…, Odo, Miraculous, Magic Mixies and Route 66.
Rhoden said “Bulldog has such a diverse portfolio with a highly creative team. It’s so fantastic to be working with an agency as respected and skilled across so many aspects of licensing.”
Bulldog MD Rob Corney added: “Karina comes to us with a wealth of experience, and I’m thrilled to have her on board.”