Smyths Christmas campaign goes live today

The retailer’s mascot Oscar is back and he’s joined by some of the biggest and brightest names in the toy market for its new Christmas ad.

The ad, unveiled on Friday November 4, features the character alongside a line-up to die for, and is part of Smyths Toys Superstores Christmas marketing blitz.

Oscar interacts with characters in the full-length one minute spit, including Ziggy the Robo Dog, Spider-Man, Buzz Lightyear, and Minecraft’s Ender Dragon. The winter theme is played up with the Slashin’ Attack Therizinosauris from Jurassic World Dominion using his claws to shape a snowman and Barbie’s Winter Holiday Fun range, while Squishmallows Squad, LOL Fashion dolls and Harry Potter fare all make an appearance.

It’s part of a campaign that includes TV, YouTube, and social media activity on Facebook and Instagram. Plus Smyths Toys Superstores will also work with influencers to boost views and hold competitions.

A full two-minute version of the song will appear on music streaming sites such as Amazon Music, Apple Music, Spotify and YouTube.
Sinead Byrne, Joint Head of Marketing at Smyths Toys Superstores, said: “We’re so excited to unveil our new Christmas brand ad! With a brand-new song to ring in the holidays, Oscar is back with the best toys from this year. Kids can watch and rewatch the ad, to spot all their favourite toys.”

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