Playmobil is celebrating the success of its Wiltopia launch after claiming top slot as the most successful new product in the sustainable toys category for 2022.

The company has highlighted the NPD figures putting it in pole position in the category alongside a wealth of awards it has picked up this year as a sign of the launch’s achievements. It has earned gongs and plaudits at prestigious events such as the BlogOn and MadeForMums awards.

Playmobil said it “regards the awards as recognition of the new product line’s concept: The Wiltopia playsets consist on average of more than 80 percent sustainable material”.

It added: “They teach children exciting knowledge about animals, nature, and the environment as well as the importance of sustainability whilst using a huge amount of fun.”

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