Plus-Plus strengthens its European footprint with opening of UK & Ireland Ltd subsidiary.

Following success in the US and Nordic markets, where Plus-Plus operates a direct to market model, the company has confirmed its move to develop one of Europe’s biggest markets with the opening of a UK & Ireland subsidiary from January 2023.
To head up the new company, Plus-Plus has appointed experienced toy industry executive, Phil Hooper, as Managing Director Plus-Plus UK & Ireland Ltd.

Phil joins with over twenty-five years of experience gained across senior roles at Mattel, Spin Master and Warner Bros Discovery. Brands Phil has successfully developed in the UK include Hot Wheels, Fisher-Price, Bakugan, Tech Deck, Hatchimals, Kinetic Sand, Meccano and PAW Patrol.

“I am delighted to be joining the business at such an exciting time for the company. The commitment to incorporating a UK & Ireland subsidiary is a clear reflection of Plus-Plus’ ambition to build a long-term brand in partnership with our retail customers. The high-quality values of the Plus-Plus brand, new product development and commitment to marketing, should enable us to build an evergreen presence in the UK & Ireland. We are very much looking forward to launching the brand, recruiting a new team, and sharing our 2023 plans at London Toy Fair, Nuremberg and Birmingham Spring Fair.” – Phil Hooper

Plus-Plus was developed in the eighties in Denmark to create a toy to spark the imagination and creativity of children of all ages. Today, Plus-Plus is internationally recognized as a high-quality brand and the winner of multiple product awards.
Plus-Plus is made in Denmark, and all toys are produced in Holbæk, just outside Copenhagen.
Plus-Plus is a socially and environmentally responsible company. The factory and headquarters run on 100% green energy from wind power. All products and packaging are 100% recyclable.

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