Rubies Masquerade are delighted to announce the appointment of Justin McGiffin, who will join the company as Head of Licensing to manage and develop its impressive portfolio.

Justin boasts a wealth of experience having held previous roles at The Walt Disney Company, Jakks Pacific, and most recently Licensing Director Sales at Rovio Entertainment, making him an ideal fit for the role.

Justin will oversee EMEA licensing responsibility across all categories, while leading and managing the Licensing team within Rubies.

A seasoned professional with extensive experience across global markets, Justin will fit into his role as Head of Licensing with his expertise in initiating, negotiating and executing consumer product contracts for some of the largest brands and properties in the world. On top of this, he has also been responsible for delivering successful distribution platforms for sales across multiple regions and building collaborative sales partnerships to deliver broad distribution at retail.

Mike O’Connell, Managing Director, “It’s exciting to see Rubies grow, as we acquire new licenses, whilst building and expanding upon existing ones. To do this, we needed a Head of Licensing who is inspiring, ambitious and has experience within the industry. Justin is the perfect choice with his back-catalogue of senior roles at some of the most prestigious global brands in the toy and entertainment world, as well as his motivation and brand development skills.”

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