Must see at Toys Fair 2023

Keel Toys celebrated its 75th anniversary in 2022 and its ongoing commitment to creating a sustainable future has never been more important.

In 2020 Keel Toys designed and launched Keeleco, a 100% recycled range of soft toys. These beautiful eco-friendly toys are manufactured and filled with 100% recycled polyester made from plastic waste. This process gives plastic a second life and uses less energy to produce than virgin polyester; as an example, 10 water bottles (500ml) will produce enough fibre to make an 18cm toy. The iconic Keel logo and hangtag are now formed from FSC card and attached to the toy with cotton, even the shipping cartons are made of 100% recycled board. All toys are manufactured in an ICTI ethically audited factory to the highest social and environmental standards.

Keel Toys is delighted to announce that in just the three years after launching Keeleco it has recycled the incredible figure of more than 100 million water bottles in the manufacture of the range (figures correct to the end of 2022 stock production). 70% of the entire Keel Toys collection is made from 100% recycled materials, this allows it to now offer its business partners the most complete sustainable soft toy collection in the marketplace today. The range includes Wild, Farm, Sealife, Dinosaurs, Teddy Bears, Puppies, Kittens, Nursery, Seasonal and Keeleco Adoptable World.

Keelco Adoptables London Toy Fair
Adoptable World

Keeleco Adoptable World is the newest part of the Keel Toys sustainable soft toy range and the first fashion eco soft toy. The collection now features 24 adorable animals in a range of sizes that are waiting to be adopted by a loving new owner. The Mini Adoptable World collection launches in 2023 – a range of 24 cute and collectable characters complete with an eye-catching tiered floor standing display unit.

The original Keeleco Wild, Farm, Sealife and Dinosaur ranges have been extended to more than 200 products, making it the most comprehensive collection available. New additions include the wonderfully colourful family of snakes and uniquely patterned super soft lobster and puffer fish to name a few. Each and every Keeleco toy is exquisitely designed, and the best-selling Dinosaurs are no exception, featuring beautifully textured exclusive fabrics and embroideries. New arrivals are the magnificent mini dinosaurs; Spinosaurus and Ankylosaurus.

Keeleco Baby launched in 2021 and has been an instant success, with new Marcel Monkey and Ezra Elephant recently added to the super cute natural range of Koala, Giraffe, Zebra, and Lamb. To convey the eco qualities all the ranges are clearly labelled with the sustainable message and offered with a variety of retail solutions and POS.  

The Keeleco range now features well over 350 products and Keel Toys’ commitment to expanding this collection will continue throughout 2023 and beyond. Its UK-based design team is already working on many new Keeleco products and collections to reinforce its position as the number one sustainable soft toy supplier in the market today.

Keeleco – 100% Recycled 100% Huggable

Keelco Toys London Toy Fair

Keel Toys will also be show casing its latest ranges at: Harrogate Christmas & Gift Hall A, Stand A11; Nuremberg Toy Fair Hall 1, Stand C-09; and Spring Fair  Hall 5, Stand 5H20-J21.

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