Character Options is to further increase its TikTok marketing in 2023 with a major sponsorship deal with this year’s TokFEST show. 

TokFEST takes place at Birmingham’s NEC on 25th and 26th March and promises a festival of opportunities for the top TikTok content creators and other influencers across the world of social media! 

Packed with live activities, talk panels, Q&As, live demos performances and the chance to meet creators face to face. Character’s sponsorship deal will see brand logos on step and repeat opportunities in the creator meet and greet zone, a dedicated brand demo area, plus a live hashtag challenge booth for all visitors to the show. Central to the Character’s presence at the event will be TapTap! Smart Fidget the new electronic fidget toy which has just launched.

Adding to the drive, Character will be launching its own TikTok channel in January where videos of their many TikTok ready toys will be reposted and shared.

Marketing Director, Mark Hunt commented: “As a company we strive to be ahead of the curve when it comes to the ever-changing face of digital marketing. Over the past two years we have made huge inroads into TikTok generating hundreds of millions of views across the platform… whether with surprise toys, gadgets or ASMR brands such as slime and squishies. 

“For 2023 however, we aim to take our TikTok presence to the next level and have several new brands for spring that are ripe for this kind of marketing. First up with be TapTap! Smart Fidget swiftly followed by our new social media inspired ranges such as Aphmau and LankyBox. Taking the brands to TokFEST will bring it all together perfectly, and a great start for the year on the platform.”

For more information make sure you visit the Character Options stand (N16) at Toy Fair 

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