Jazwares: All that Jaz

Jazwares London Toy Fair
Must see at Toys Fair 2023

Jazwares celebrated the 10th anniversary of its UK office with a tremendous, bumper year in 2022, following significant year-over-year growth since opening its doors. Poised to continue the momentum in this milestone year, Jazwares will introduce new brands and product launches from some of the hottest brands on the planet across action, collectables, preschool and plush categories. 

Winning Toy of the Year Award two years in a row, Dream Toys 2022, consumer awards and topping retailer Christmas toy lists across a variety of channels, Squishmallows propels into 2023 with phenomenal success, promising more than 250 new styles, line extensions and huge consumer product launches. The Squishmallows social media phenomenon sees no signs of slowing down as the brand collaborates with best-in-class partners to launch licensed lines from Pokémon, Sonic the Hedgehog and Harry Potter. Fans will also go Squishmallows Hunting to find the limited edition D100 range featuring classic Disney characters in a unique silver style, adding some sparkle to the squad. 

A Squish and a squeeze!

Squishville by Original Squishmallows sees them welcoming fans to join them in their home sweet hometown in AW23 with new blinds, multipack options, play scenes, fashion accessories and the large Day at the Museum themed playset plus a new Dream Squad with an adorable plush rainbow and star. 

Squish time is playtime when JJ and friends from CoComelon join the Squishmallows Squad, with 10in, medium-sized CoComelon HugMees plush. Further highlights to the CoComelon range include new style figures, vehicles, playsets and bath toys. The adorable Peek a Boo JJ and the amazing Dancing JJ Doll with light, sounds, four songs and three dance modes will also delight fans. 

New launch Bum Bumz are super-soft, trendy, collectable sensory plush with slouchy bean bag style offering endless fidget play. Quirky designs with continuous waves of themes, leveraging anything and everything from pop culture, means there is a Bum Bumz for everyone. Available in 4.5in and 7.5in scales, AW23 will see more than 36 new characters hit the shelves. This new exciting plush range will have character bios and unique holographic stickers giving them their own personalities, as diverse as the people that collect them. 

Veg patch

Jazwares continues its domination in trend plush with Living on the Veg. Join the Crop Crew, a unique bunch of fun collectable 6in and 14in veggie plush characters with personalities to match their styles. Harvesting in 2023, the new line includes a crew of party-loving mushrooms, followed closely by the Cornies, a bunch of Corns that love a dad joke or two. 

Jazwares will bring the excitement of Adopt Me out of the metaverse and into the physical world in 2023. Boasting 29 billion game plays, Adopt Me is the most-played game on the Roblox platform. Combining Jazwares unparalleled expertise in bringing metaverse IP to life coupled with Uplift Games’ smash hit game, the new toy line authentically expands the Adopt Me experience beyond digital. A Mega Neon Feature plush standing 12 inches tall with three mega neon light-up modes leads the line-up of in-game inspired figures and playsets featuring an array of pets, accessories, and more.

Collect them all!

Pokémon brand engagement is at an all-time high following a raft of blockbuster content releases. Jazwares follows suit with an impressive master toy range for 2023. From figure multipacks to new seasonal and select looks for collectors, highlights include new 8in to 24in characters as well as Sleeping plush assortments. New lines within the electronics and roleplay categories include The Train and Play Deluxe Pikachu featuring lights, sounds and movement. Popular refresh lines encompass the Pokémon Carry Case Playset, Select Evolution Multipacks, new Holiday Calendars, plus Figure Packs with fan-favourite characters. 

Jazwares will also introduce new releases from preschool powerhouse Spidey & His Amazing Friends, with new vehicle and plush launches. Also expect new preschool lines from Blippi and Dino Ranch and powerhouse action brands Star Wars Micro Galaxy Squadron, Fortnite, Nerf and AEW, plus new brand launch announcements including a new disruptive on-trend fashion doll line, coming soon.

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