Toy company Just Play has taken over two showcase windows at Hamleys Regent Street store. One featuring Disney’s Mickey & Minnie and another Sesame Street Elmo!
The Disney window features larger than life versions of character playsets for both Mickey and Minnie. Child size versions are available to buy on the first floor of Hamleys in the preschool section. There’s also a giant stylised version of Mickey from the Just Play Disney Doorables range, which will no doubt be sought out by keen fans and collectors of the fast growing range.
Taking pride of place in the second window is Sesame Street’s Elmo. The loveable and cheeky favourite is celebrating the launch of Just Play’s Potty Time Elmo toy, also available to buy on the first floor of the store. Fans of the classic show will be delighted to recognise the giant Elmo mirroring the potty training scene, made famous worldwide via YouTube with 23 million views to date, as he masters his potty-training skills for the whole of London to see. A range of Sesame Street plush and learning toys are also available to purchase in store.
Anna Chapman, VP Marketing & Licensing at Just Play, commented: “We’re delighted to have kicked off 2023 with the brilliant windows at Hamleys flagship store, showcasing two of our biggest brands this year. We have many new fantastic products coming and are delighted to share the magic of play and much-loved characters with Hamleys’ customers.”
The window installations will be in store for the next four weeks.