Must see at Toys Fair 2023

Following another successful trading year, the timing of Toy Fair is perfect to showcase a new selection of best-in- class wheeled and outdoor products. Take a look at stand E75.

As market leader in character wheeled toys, MV’s portfolio of sector-leading licences is further strengthened with the addition of several exciting new properties such as the latest preschool phenomenon, Gabby’s Dollhouse. This a-meow-zing collection has been well received by retailers and is purr-rific for the growing demand from consumers for successful new preschool wheeled toys. The new line-up of ride-ons, tri-scooters, bikes, playhouses and play tents accentuates the cute and cat-tastic nature of this popular property.

Gabby’s Dollhouse

Preschool favourites CoComelon and Bluey have gone from strength to strength after launching last year. Retailers have lapped up these playful, character-filled designs across ride-ons, trike, scooters, bikes, helmets and pop-up tents, that are certainly not to be missed. 

We don’t talk about Bruno, but everyone’s talking about MV’s stunning Encanto range. Bringing to life this magical movie through an exciting array of scooters, playhouse tents and bikes. With vibrant colourways and beautifully floral graphics, the distinctive Encanto artwork will shout loudly off-shelf or off-page. 

Even more new licences for 2023 include Trolls 3, Minions, Transformers, and Sonic the Hedgehog. 

It really is Nerf or nothin’ as the super popular Nerf range expands yet again. MV’s new Nerf 16in Bike also comes with the new Blaster Shield concept incorporating a blaster and 10 darts for the ultimate Nerf experience. 

Older boy favourites Spiderman and Batman continue to go from strength to strength, featuring eye-catching graphics and bold colourways. New to both ranges for 2023 are the Mini Skateboards, featuring double kicktail 7-ply maple deck, and Electric Tri-Scooters that zoom up to 7km/h. Meanwhile, the preschool phenomenon Spidey & His Amazing Friends swings into the 2023 line-up. MV’s preschool range of ride-ons, balance bikes, 2in1 training bikes, scooters, cruiser board and safety helmet encapsulates the action of the hit TV show with visually enticing character graphics and bold colours.

Classic licences such as Disney Princess, Paw Patrol and Peppa remain strong with key new additions; Barbie is gearing for a bumper year with a Dreamhouse-style playhouse complete with realistically cute graphics, roll-up door and handy carry bag for sleepovers. 

MV Sports has certainly got things Wired into Li-Fe with two fantastic e-scooter brands. the latest adult and kids e-scooter ranges include best-in-class product combined with increased dedicated resource and knowledge.

Come out to play with Hedstrom swings, slides and multi-plays. Exciting new products to the extensive range include the Triton multi-play; a swing, goal and basketball hoop compact combo.

Hedstrom swings, slides and multi-plays

Further expanding MV Sports’ own-brand ranges, Stunted has seen a slick, new refresh, while E-moto incorporates real-world style, battery-operated vehicles into the range, such as the Moto X bike, a motorbike with sidecar, and a bright red bumper car. Not to be missed at Toy Fair.

Finally, the pioneering Kickmaster range of goals, balls and accessories has established a benchmark for kids’ football products in the UK and continues to set the pace with exciting new additions. 


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