From Perth, Australia, to closer to home, the BTHA handed out the top stand awards to two of the Toy Fair’s best-dressed outfits.
The winners included Connetix, the Austrlian brand that took, the company said, 10 hours to build its impressive set uo.
The magnetic tile company’s co-founder Brea Brand said: “It’s so cool, We’ve been really busy today (Tuesday] and the stand has helped. We’ve got a great designer [in Australia] who knows the product and told us what to build – it was easy after that.”
The Connetix stand was selected for the best space only Stand, while the award for best shell scheme stand went to Mojo Fun. The animal toy company’s display was picked for its strong colour coordination, part of the brand’s recent redesign.
Mojo MD James Connolly said: “I’m buzzing; we were not expecting this. We did a complete rebrand last year and followed the new colour scheme through to the stand. The branding is much stronger and it’s really helped us. The stand has been really busy.”