Children’s charity KidsOut collected a whopping 5,000 toys at this year’s end-of-Toy Fair Trolley Dash, the most in its sixth year involved with the event.
The charity, which aids children and families seeking refuge from abuse, with the toys collected during the event sent off to be categorised and sorted into boxes sent around the country.
Exhibitors at the Olympia event handed over toys and games to volunteers roaming the show floor with shopping trolleys.
Julian Margon, Chief Ambassador, said: “We were once again overwhelmed by the amount of support from the toy trade at this year’s Toy Fair Trolley Dash. Over 80 volunteers were literally rushed off their feet after rolling down the aisles and back with trolleys full of donations.
“We would like to thank not only everyone in the trade but also the BTHA for their continued faith in the cause and especially to Majen Immink, Jo Lester and their teams for allowing us the opportunity as well as the unseen heroes supporting with trolleys and transport, Tesco and (DHL) Marks and Spencer.”
Majen Immink, Director of Toy Fair, said: “It has been a pleasure once again to have KidsOut as our charity partner who organise the Trolley Dash seamlessly. The work they do to bring some joy to children who need it most is truly remarkable and such a worthwhile cause, and it is great that as a show we can be a part of that. The generosity from our exhibitors each year is astounding and we are so grateful to be able to give something back to children each year, who are at the heart of our industry.”