Applications are now open for companies who want to exhibit at Toy Fair 2024. 

The event will be taking place at its traditional Olympia London home, spanning both the grand and national halls, between January 23 and 25. 

It’s the 70th anniversary of the event and comes off the back of a sold out show at the start of 2023. 

Long standing exhibitor and returning for 2024, Liz Ireland, Founder & Managing Director of Bigjigs Toys, said: “I cannot imagine being a part of the British toy industry and not attending the London Toy Fair. It’s an absolute must for Bigjigs Toys as a leading supplier to independent retail. Our application is turned around the same day to secure our space! Of the UK trade fairs we attend on an annual basis, Toy Fair is an absolute priority. The show allows us to offer new products to the market, connect with our customer base, look for new business and acquaint ourselves with changes in the market – it regularly delivers on all fronts!”

Charlotte Rodgers, Marketing & Licensing Manager EMEA at Just Play, said: “London Toy Fair is one of the most important dates in our calendar, offering the perfect opportunity to speak to our valued partners including retailers, licensors, agencies and media, with our range of product to hand to really help bring conversations to life. With less face-to-face meetings in recent years, Toy Fair enables us to present the full product line that everyone can see and touch! Just Play will definitely be back and we are already looking forward to London Toy Fair in 2024.”

Majen Immink, Head of Toy Fair, said: “We are really looking forward to welcoming the industry back in 2024. Toy Fair 2023 was a great success and we hope to build on this momentum for 2024 and kick-off the business year with a real buzz. We have already been overwhelmed with exhibitor enquiries, so we urge anyone wanting to exhibit to get their application in early.”

There’s a 3% early booking discount for any company who pays its 25% deposit by April 26, full packages and details are up here

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