The company will drive the UK product roll out for Unicorn Academy
Spin Master continues to ramp up to the big autumn launch of its new property Unicorn Academy with news it has appointed The Point.1888 as its UK brand licensing agent for the franchise.
The book series is being brought to the screen with a Netflix animated series due to air in November 2023, followed by an onslaught of Spin Master toys due n 2024, alongside consumer products and a digital game.
The Point.1888 will align with Spin Master to, the announcement said, “to create a range of products that captures the spirit and magic of Unicorn Academy for fans both old and new”.
The company boasts experience working with brands such as L.O.L. Surprise, CoComelon, Blippi, Moomin, and Tom Gates. It’s already working on product development and strategy, looking for partners “across apparel, accessories, stationery, footwear, FMCG and more”.
Bethan Garton, Chief Commercial Officer at The Point.1888, said, “We are so proud to be working with Spin Master to help bring Unicorn Academy to life. Admidst the wealth of content available to children, Unicorn Academy brings something unique – allowing them to explore a world with sparkle, magic and adventure. For that reason, the possibilities for product development, consumer engagement and retail activation are endless and we’re honoured to be involved.”
Andre Lake Mayer Spin Master’s Senior Vice President Global Strategic Partnerships & Consumer Products said, “Unicorn Academy is a unique &magical experience and we are delighted with the creative and strategic approach The Point.1888 has brought to the planning. We are certain these concepts can be transformed into an inspiring reality for kids – through apparel, accessories, gifts, health & beauty, stationery, home, consumer electronics, activities and more. With their expertise on our side, we’re ready to dazzle this next generation together.”