“If you love Barbie this movie is for you… If you hate Barbie, this movie is for you.”

Warner Bros Discovery is aiming to have its big pink cake and eat it with the launch of the full trailer for the summer blockbuster movie based on the long-standing Mattel property. 

The trailer for the film, which opens in July, was launched to the usual acclaim across social media and more on Thursday May 25. 

While early teasers had aped Stanley Kubrick’s 2001 A Space Odyssey, the full trailer reveals much more about the film’s plot, which sees the doll and her beau Ken travelling to The Real World. 

The film is due at cinemas on July 21 and, given the reaction thus far, as well as the trailer quotes mentioned above, looks as if it will appeal to fans young and old, with enough knowing winks and nods to appeal fare wider too. 

You can see it here 

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