Marvin’s Magic has appointed a new head of global demonstration to oversee one of the crucial elements of its business, giving the role to a familiar face who started working for the company as a teen on work experience. 

Sacha Johnstone’s relationship with the conjuring company started with a two-week work experience placement showing off its wares as Hamleys in Regent Steet, London. 

He carried on working throughout his school years and while at university, joining the company as demonstration manager after graduating in 2015. 

He left in 2018, but continued advising CEO Tom Hudson as it expanded worldwide, now rejoining the company in his new role at the end of October. 

Hudson said: “I’m very excited that Sacha is going to be joining us as our Global Head of Demonstration – this is a new, and much needed role within our business. As our business continues to grow online and through mass retail, Sacha will be spearheading the expansion of our world-famous demonstration programme into additional tourist hotspots, whilst bringing exciting new demo lines to our existing flagship locations.”

Johnstone added: “I’m thrilled to be taking on this new role and growing this vital area of the business. It’s so great to be back working with the wonderful team here in our head office, as well as our ever-growing team of remarkably talented demonstrators who are showcasing our products in some of the most prestigious retail locations around the globe, 365 days a year! Although it does feel like I never really left!” 

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