The Disney Store and its shopDisney sister marked the start of the Christmas shopping season with an event for the official opening of the festive season at the Disney Store on Oxford Street in the heart of London’s shopping centre. 

A host of celebrities including the likes of Alex Jones, Sam Faiers, Binky Felstead, Steph McGovern, Louise Roe, and Michelle Heaton, along with assorted family members, were on hand to see what the Disney Store said were its key seasonal offerings, including product from the forthcoming Wish as well as from perennial favourite Frozen, now celebrating its 10th anniversary. 

Rob Wypyski, acting senior marketing manager, UK & EMEA, shopDisney and The Disney Store, said: “The Disney Store and shopDisney truly embodies the spirit of the holiday season and today’s special festive event was a tremendous success, allowing us to showcase our fantastic range of products and bring the magic of Disney to life in a truly immersive and memorable way. We’re dedicated to making the holiday season special for all families, and we’re thrilled to extend the magic in the days ahead, offering an array of wonderful gift ideas for the whole family that are certain to fill hearts with happiness and create lasting memories.  We look forward to welcoming everyone to the Disney Store and online at shopDisney.”

Alex Jones commented: “Being here today at the Disney Store event has been an absolutely incredible experience. The magic, the lights, and the festive spirit are truly something special. The enthusiasm and joy in the air is infectious, and it’s heart-warming to see families and friends come together to celebrate the holiday season in such a magical way.”

Binky Felstead said: “I have just had the most amazing time at the Disney Store and shopDisneyevent – it truly got me into the Christmas spirit! My favourite part of the morning was seeing the kids’ joy when they met the Disney characters. It was heart-warming to see the magic of Disney come alive for them, reminding me of the joy that the holiday season brings to all of us.

Sam Faiers added: “Attending the Disney Store and shopDisney event was like stepping into a winter wonderland filled with magic and joy. It was the perfect way to kickstart the festive season. The highlight for my family and me was the Disney Choir singing carols and Disney songs. It made us feel so warm and joyful and captured the true spirit of Christmas perfectly. It was a moment we’ll always treasure. The festive treats and holiday-themed goodies made the day even more special. When it comes to getting the festive season started, no one knows how to do it quite like Disney does!”

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