The Entertainer is continuing its annual support for The Salvation Army, with the month-long The Big Toy Appeal now in its second week after returning for a fifth year.
The appeal encourages customers in stores and online to get involved by donating an extra toy to the appeal. And for each one customers give, The Entertainer will also match the donation, effectively doubling the charity giveaway.
The appeal has seen some 110,000 go to The Salvation Army and needy and desperate families around the UK and this year, the partners are aiming for 120,000 toys to be donated.
“The Entertainer is proud to be supporting the Big Toy Appeal once again this year. An effective and efficient way to pass on joy and delight to children, with around 110,000 toys donated since 2018″Gary and Catherine Grant, founders of The Entertainer
Gary and Catherine Grant, founders of The Entertainer said: “The Entertainer is proud to be supporting the Big Toy Appeal once again this year. An effective and efficient way to pass on joy and delight to children, with around 110,000 toys donated since 2018.
“In partnering with The Salvation Army, we are enabling generosity amongst our staff, our customers, and our communities, so that families can be supported in a very real and practical way during these times of extreme financial hardship.
“Every child deserves the gift of play, and the Big Toy Appeal encourages us to work together to bring moments of delight to children on Christmas Morning.”
Tony Daniels, director for community services for The Salvation Army, said: “The cost of living crisis continues to place family budgets (and others) under significant and sustained pressure. Therefore, Christmas this year will be extremely difficult for many families to budget for, given that the current economic crisis show no signs of abating. Clearly, our Big Toy Appeal is needed more than ever and will allow us, partnering with the Entertainer, to bring Christmas joy and support to families who need it most right now.”