The launch of the second wave of Ravensburger’s Disney Lorcana trading card game continues to resonate around the industry as another retailer said it was celebrating a “phenomenal success” with Chapter Two.
Geek Retreat said the second release was “even more spectacular” than the debut, with queues outside its stores before the 10am opening on Friday November 17.
In a statement, the company noted: “Reports indicate that stores experienced a surge in sales, with some stores achieving thousands of pounds in sales within the first 10 minutes of opening. The new daily sales record was an astonishing 36% higher than the previous record.”
The company added that among the records shattered were average sales per store, single store sales, total weekend sales and sales for a single product release.
“Establishing closer relationships with Ravensburger has been pivotal in our successful central buying strategy. We receive excellent support, open communication, and stock allocations that align with our sales forecasting”Peter Dobson, CEO of Geek Retreat
It attributed its success not just to the “overwhelming interest” in the game, but also its stores’ efforts to foster and develop Disney Lorcana communities and its creation of a central buying team for the retailer. The buying team enabled it to secure “a smooth supply chain and meet the forecasted demand” and resulted in better availability and terms.
Peter Dobson, CEO of Geek Retreat said: “Establishing closer relationships with Ravensburger has been pivotal in our successful central buying strategy. We receive excellent support, open communication, and stock allocations that align with our sales forecasting. This has resulted in a record-breaking weekend, and most importantly, Geek Retreat customers have been able to readily access and play with the products that they enjoy in our friendly and inclusive environments.
“I am blown away by these numbers, but this has come as a result of a huge, coordinated effort that has touched every part of this business across both the head office and the franchisees. I am incredibly proud of what has been achieved here.”