Squishmallows has done it again – earning the Toy of the Year overall award from the Toy Foundation in the US for the third year running. 

The Jazwares collectible made it a hat-trick as the organisation named it TotY as well as honouring it with the People’s Choice award announced this week on the back of the product category announcement made in September. It was also named Plush Toy of the Year and Collectible of the Year during the awards celebration. 

The Monster High Skullector Line won the People’s Choice award based on consumer votes. 

“Congratulations Jazwares and Mattel, your winning products are outstanding examples of the creativity and imagination advancing the world of play,” said Pamela Mastrota, executive director of The Toy Foundation. “In addition to celebrating the toy industry, the TOTY Awards support The Toy Foundation’s work delivering joy to children in need and we are grateful for the toy industry’s continued commitment to philanthropy.” 

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