International BLE attendees to benefit from new travel rules

Brand Licensing Europe 2021

From October 4, England will introduce a significantly more straightforward system for international visitors. In an announcement welcomed by the events industry, the government has outlined the following updates:

  • Goodbye to the red, amber, green traffic light system: all countries will now be categorised as either ‘red list’ or ‘rest of world’. The vast majority of typical BLE attendees are not currently on the red list.
  • Simplified rules for the ‘rest of world’ group including US and EU residents.
  • Fully vaccinated travellers will be required to follow three steps: book and pay for a day 2 COVID-19 test, to be taken after arrival in England; complete your passenger locator form any time in the 48 hours before you arrive in England; take the COVID-19 test on or before day 2 after you arrive in England.
  • The required test will be a lateral flow test (as opposed to a PCR test).
  • Eight destinations have been removed from the red list including Turkey and Pakistan.
  • Recognition of fully vaccinated status from a further 17 countries and territories including Japan and Singapore.

Read the full announcement at

BLE and Licensing International will be hosting a webinar next week to discuss these changes. The webinar will take place on Wednesday 29 September at 3pm BST (UK time). You can register at

This positive news will help to make the international licensing community’s travel to BLE much more straightforward – you can register via

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