Following the success of Schleich’s collectable offering over the past two years, the company has strengthened its portfolio within the sector beyond the more traditional blind bags, with its first range of mystery collectable eggs featuring cute baby animals.

Part of the magical world of bayala, there are six Hatching Baby Dragons in blue coloured eggs and six Hatching Winged Baby Kittens in pink eggs to collect, including two rare transparent, sparkling figures. Each of the limited-edition baby animals comes in its own egg, which can be used to store the figure as well as a small collector poster. The Dragons and Kittens are available in a counter display unit with a total of 22 eggs in each.

Schleich UK trade marketing manager Paul Dearlove said: “This latest collectable range provides a new play pattern and collectable concept for Schleich fans, while offering an incremental sales opportunity for our retailers. Visibly attractive and sub-£5, the eggs drive both till point impulse buys and pocket money purchases.”

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