Friday, March 29, 2024
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Barbie’s birthday ready 

Mattel is celebrating the 65th anniversary of the iconic Barbie this year and marking the doll’s first appearance at New York Toy Fair on March...

Barbie’s latest colour change

Mattel has added to its Barbie Fantasy range with the launch of the new Barbie Colour Change Mermaid doll.  The doll boasts 7.5”-long shocking pink...

Play is the Way for Mattel in 2024

Spielwarenmesse: Hall 12.2 Stand P15 Mattel’s iconic portfolio of brands has an action-packed year ahead. Barbie, the world’s number-one fashion doll, celebrates her 65th anniversary,...

Sambro at Nuremberg

Spielwarenmesse: Hall 12 Stand F-20, G-17 Global toy supplier Sambro International will return to Nuremberg to showcase its extensive range of licensed and own-brand toys,...

Barbie goes Mini 

After dominating the big screen in 2023, Barbie is moving into 2024 by shrinking down to mini-size as part of a whole new Mattel...

Bladez take over the shelves in this week’s Aldi special buys!

With seven Barbie and Hot Wheels lines hitting the shelves in Aldi this week, Bladez Toyz are hoping to help out with your Christmas shopping list from stocking...

Have a Carey Christmas 

All we want for Christmas is a Mariah Carey Barbie Doll. That’s the message from Mattel, which has unveiled its latest collaboration – a tribute to...

Exciting new Barbie Pop Reveal Dolls

Barbie launches the fruitiest unboxing experience ever with the new Barbie® POP Reveal™ range, which is an exciting new evolution of its popular Reveal segment. With 8 sensory surprises in one package, the...

New Barbie Dream Boat and Barbie & Ken Beach Day dolls...

Enjoy a summer of fun with the new Barbie Dream Boat and new Barbie & Ken Beach Day dolls to play out imaginative stories and expanding Barbie’s...

Barbie collaboration with Smyths Toys wins at the Brand Film Awards

Mattel, Smyths Toys & Feed Films win at Brand Film Awards where Barbie careers dolls campaign took 'Best Behind the Scenes' award An inspirational video...