The classic, beloved Pop Up game delivers new Mario fun

TOMY has announced a new licencing collaboration with Nintendo® to introduce a new iteration of its Pop Up Pirate game with family-favourite franchise, Super Mario™. 

Super Mario, which is part of the Nintendo brand, is a key player in the licenced toy market, proving to be a big hit with consumers. TOMY’s Pop Up Super Mario toy is set to release at the end of March and is expected to be one of the most successful pop-up games yet.  

Since its creation in Japan in 1975, the game has proved to be a firm favourite among families, having recently celebrated its 46th anniversary.

For a longer game, try Coin Collection. In this version, the paddles are mixed up and placed coin side down. Each player chooses a new paddle at the start of their turn. The player that helps Mario pop out counts the number of coins on that paddle and gets that added to their score. Keep playing. Each paddle has a different number of coins, and the player with the most coins at the end wins!  

With three ways to play, there’s plenty of fun for everyone. In Classic play, Mario is in his pipe, and you must help him get out. Each player takes turns sliding paddles into the pipe. When the correct slot is picked…POP! Mario will bounce out of his pipe and that player wins the game. Nobody knows which slot will make him pop up next – it’s different every time!  

Team play is perfect for larger groups with Team Luigi playing against Team Bowser. The team that helps Mario pop out of the pipe wins that round. You can choose to play as a Team using either the Classic or Coin Collection version of the game.  

No matter which way you play, Super Mario fans both young and old will love this kids’ action game that’s easy to set up and easy to learn, but always keeps you guessing.  

Natalie Frow, Senior Brand Manager at TOMY, said: “Pop Up Pirate has been a best-seller for years and families are always keen to play year after year. Collaborating with Nintendo gives Super Mario fans a chance to witness Mario in action on top of encouraging decision making.” 

Contains 1 Mario figure 1 pipe, 24 colourful paddles, and easy instructions. Perfect for 2 to 4 players aged 4 and up, Pop Up Super Mario is simple to play and easy for youngsters to pick up. Games last between 15 and 30 minutes, depending on the number of participants. 

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