Toysâ€Râ€Us has announced its first senior appointment in the UK. Mike Coogan has joined the retailer as marketing and e-commerce director.
With 27 years of experience within the former Toysâ€œRâ€Us UK operation, his role includes the development and management of ecommerce and marketing teams. Mike will be assisting Toysâ€Râ€Us and Babiesâ€Râ€Us to establish UK operations over coming weeks.
“Mike has extensive expertise in ecommerce and retail including efulfillment, web development, call centre operations and digital marketing”Dr Louis Mittard, CEO and managing director of Toysâ€Râ€Us ANZ
Dr Louis Mittard, CEO and managing director of Toysâ€Râ€Us ANZ said: â€œMike has extensive expertise in ecommerce and retail including efulfillment, web development, call centre operations and digital marketing.
He also brings an intimate understanding of the Toysâ€œRâ€Us and Babiesâ€œRâ€Us brands within the UK toy and baby retail context, and a track record for driving growth and maximising return on investment.â€
Last month Dr Louis MittardÂ talked to TnP about plans for Toysâ€Râ€Us and Babiesâ€œRâ€Us to return to the UK in 2022, with dedicated websites in the first phase. The company is in discussions with a large number of existing and new employees, suppliers and service partners and had a dedicated â€˜Supplier
Expression of interestâ€™ page set up for potential partners to register their interest at http://eepurl.com/hL38FL
In late October, Toysâ€œRâ€Us ANZ Limited and WHP Global, the parent company of Toysâ€œRâ€Us and Babiesâ€œRâ€Us announced they had signed a landmark long-term exclusive licence agreement for Toysâ€œRâ€Us ANZ to run digital and physical retail commerce for Toysâ€œRâ€Us and Babiesâ€œRâ€Us in the UK.