About Toys n Playthings
We connect the suppliers, buyers, licensing executives and retailers that make the toy industry tick. From trade shows to product launches, licensing deals and insights from retail, media buying and toy safety, we cover the topics that matter. Toys n Playthings is a trusted voice in the toy industry, reporting on the biggest news, sharing views from across the industry, and highlighting trends and products pushing the trade forward. Celebrating its 45th anniversary in 2026, it’s continued to evolve since its founding by Malcolm Naish in 1981, keeping the trade up-to-date across print, online and social media. Plus our range of sister titles bring our community the latest from across the gifts, nursery, greetings and seasonal goods industries.
Claire Naish
Sales DirectorClaire leads commercial and advertising activity for Toys n Playthings, with more than 30 years in media and sales.
Rhys Thomas
EditorRhys has covered the toy and licensing industries since 2012 in print, online and across social media.
Clare Turner
Retail EditorClare is an experienced retail journalist, and also heads up sister title Gifts Today.
Mark Naish
Managing DirectorMark is a seasoned publisher and oversees strategy and partnerships across the Lema Publishing portfolio.
Paul Naish
Production/Design DirectorPaul has over 35 years experience leading design, print, digital and production across the Lema Publishing portfolio.
Malcolm Naish
ChairmanMalcolm founded Toys n Playthings nearly 45 years ago and continues to lead the title as Chairman.