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Asmodee busts Wimbledon queue boredom  

Asmodee brought a selection of its travel games to SW19 to keep tennis fans entertained as they queued for Wimbledon tickets  The power of play came to...

Dale Luckhurst named Head of Brand for Heller 

Favourite Bluey moments reimagined for Lego shorts series

Exclusive: Science Museum expands STEM product range 

BTHA hosts successful Industry Day

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Retail News

First-ever UK Gundam store to open in London

The Gundam brand is opening its first permanent UK Gundam-Base Store in London’s Camden Market this week One of the most influential and successful Japanese...

Paw Patrol pops up at the Natural History Museum

Hamleys opens new location at Heathrow Terminal 2 

Playmobil heads to WHSmith stores this summer

Disney Store expands Selfridges partnership 

People News

Dale Luckhurst named Head of Brand for Heller 

The former Airfix Brand Manager takes on new role at European hobby modelling giant Heller  Dale Luckhurst has been appointed Head of Brand for European hobby...

BBC Studios names new CEO, Brands and Licensing

Mattel appoint new Commercial Lead for Middle East

International Toy News

Mattel appoint new Commercial Lead for Middle East

Mattel has appointed Tarek Moussawer as Commercial Lead, Middle East. Based in Dubai, Tarek will represent Mattel across the region and support the company's commercial priorities...

US Toy Association brings power of play to US capital 

Mattel and Paramount ink global TMNT toy deal

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Licensing News

Favourite Bluey moments reimagined for Lego shorts series

Lego Bluey Shorts, a 10 x 2-minute short-form series, has launched on online platforms  Fan-favourite moments from Bluey have been recreated in animated Lego brick form for...

Mattel announces first original Barbie novel 

The Wombles announces new licensing and content representative

Exhibition News

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