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Column: Don’t tell kidults what they want, they already know

Welcome to the age of the empowered kidult. The fandom is in charge now – and even the smartest brands are figuring it out, says...

Gibsons and English Heritage launch new puzzle collab

Santoro names distributor for Bangoberry brand 

Asmodee busts Wimbledon queue boredom  

Dale Luckhurst named Head of Brand for Heller 

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Retail News

Exclusive: “The physical retail experience is part of the hobby”

Carl Sharman, Director of Wargames Workshop in Milton Keynes, talks growth in adult hobby gaming, and how retail is all part of the experience...

First-ever UK Gundam store to open in London

Paw Patrol pops up at the Natural History Museum

Hamleys opens new location at Heathrow Terminal 2 

Playmobil heads to WHSmith stores this summer

People News

Dale Luckhurst named Head of Brand for Heller 

The former Airfix Brand Manager takes on new role at European hobby modelling giant Heller  Dale Luckhurst has been appointed Head of Brand for European hobby...

BBC Studios names new CEO, Brands and Licensing

Mattel appoint new Commercial Lead for Middle East

International Toy News

Mattel appoint new Commercial Lead for Middle East

Mattel has appointed Tarek Moussawer as Commercial Lead, Middle East. Based in Dubai, Tarek will represent Mattel across the region and support the company's commercial priorities...

US Toy Association brings power of play to US capital 

Mattel and Paramount ink global TMNT toy deal

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Licensing News

Favourite Bluey moments reimagined for Lego shorts series

Lego Bluey Shorts, a 10 x 2-minute short-form series, has launched on online platforms  Fan-favourite moments from Bluey have been recreated in animated Lego brick form for...

Mattel announces first original Barbie novel 

The Wombles announces new licensing and content representative

Exhibition News

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