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Tubbz cosplaying rubber ducks land at Hamleys 

An impressive 5-ft rubber duck draws crowds at the new permanent retail space, featuring licensed collectibles in all Tubbz formats  Tubbz cosplaying rubber duck collectibles...

Craft Buddy’s Hello Kitty collection rolls out to fans 

Lego weighs anchor on Netflix One Piece S2 sets 

Alain De Rauw joins Smart Toys & Games

Exclusive: How Gen Alpha is reshaping play

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Retail News

The Entertainer readies major launch of Pop Mart Robo Shops 

Interactive vending machines containing Pop Mart characters such as Labubu and Skullpanda will arrive at 12 The Entertainer locations over the coming weeks The Entertainer...

Exclusive: Full steam ahead for SMF Toytown

The Entertainer predicts toy trends shaping play in 2026

Circana: US toy industry returns to growth in 2025 

Exclusive: The Toy Box marks 85th anniversary 

People News

Mattel names new Chief Commercial Officer

Mattel’s EMEA chief and global kidult strategist will take the CCO position, as long-serving executive Steve Totzke steps down  Mattel has named its next Chief...

Wow! Stuff strengthens sales leadership team

Curious Universe expands European sales team 

International Toy News

US Toy Association brings power of play to US capital 

In a busy week in Washington D.C. the Association hosted a celebratory activation and met with congressional offices to discuss tariffs and trade  The US...

Mattel and Paramount ink global TMNT toy deal

Blue Marble unveils Barbie STEAM toy programme

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Licensing News

New licensees for Talking Tom Heroes: Suddenly

Blues Group and Teddy Mountain sign for dress-up and plush lines, as licensing agent Planet Rights expands the animated brand’s reach Blues Group and Teddy...

Jakks Pacific inks toy and merch deal with anime streamer Crunchyroll

YuMe Toys unveils new One Piece collectibles range

Exhibition News

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