The grocer is transforming its Barnet store for the launch of the new Barbie AldimaniaDreamland Doll
Aldi is painting the town pink for the launch of its exclusive new Barbie doll, which launches 6 September as part of its September Toy Event.
From 1-10 September, Aldi’s iconic logo has been turned Barbie pink at its Barnet store in London, creating a fantastic photo moment for fans and shoppers alike to enjoy ahead of the launch the new Barbie Aldimania Dreamland Doll.
The Barbie includes distinct Aldi touches, sporting a bright pink Aldi logo dress with matching sun visor, sunglasses and shoes, alongside a haul of Aldi-inspired accessories including a shopping bag, trolley, foodie favourites, flask, table tennis rackets and customisable stickers.
Julie Ashfield, Chief Commercial Officer at Aldi UK, said: “A new doll has entered the Dreamhouse! What better way to celebrate the launch of our very own Barbie AldimaniaDreamland Doll than with a Barbie pink takeover of our Barnet store in London. We’re excited to see the doll hit the shelves and bring a little extra joy to collectors, shoppers and Barbie fans across the country.”
