Hundreds of new toys launch under the retailer’s own Chad Valley label, from wooden toys to role-play, arts and crafts, and sensory lines
Argos has launched hundreds of new lines under its Chad Valley brand this autumn, primarily aimed at the infant and pre-school segment.
The collection offers a diverse selection of toys that are as educational as they are entertaining. From classic wooden pieces and engaging role-play sets, colourful puzzles, and games to soothing sensory and soft play, there is something to spark imagination and develop essential skills in every child. The collection also includes musical instruments and creative kits designed to keep little hands busy and minds curious.
“At Argos, we understand that toys are more than just playthings; they’re tools for a child’s imagination and growth”
“At Argos, we understand that toys are more than just playthings; they’re tools for a child’s imagination and growth,” said Chantal Pearce, Head of Toy Buying at Argos. “That’s why the new Chad Valley collection is so special. From its expanded range of wooden toys that inspire classic, screen-free fun to the new plushies and skill-building playsets, there is a toy for every child.”
Products are on offer for a variety of price points, with many available under a two for £15 promotion.
Highlights in the collection include wooden classics such as the Chad Valley Wooden Garden House Set, Chad Valley Wooden Dresser, Chad Valley Wooden Learning Clock, Chad Valley Wooden Tool Bench, and Chad Valley Wooden Tool Box-Brown.
With soft toys being more popular than ever, the Chad Valley collection includes new collectable plushies like the Chad Valley Dino Super Soft Toy and the Chad Valley Fluffy Bunny Soft Toy. For family game night, the new Chad Valley Woodland Dominoes Playse and Chad Valley Wooden Memory Chess Game are fun and engaging games for gathering everyone together, while crafty kids will enjoy Chad Valley’s arts and crafts toy selection, from the Chad Valley Colour in Cardboard House to the Chad Valley Sensory Touch and Discover Kit, which offers mess-free sensory experiences for little ones.
