The retailer’s list of 20 toys features a mix of “world-famous brands, beloved movie characters and [toys] highlighting cutting-edge innovation”

Argos has unveiled its top toys for Christmas 2025, naming the 20 playthings its buyers expect will be the most popular with consumers this festive season. 

The list is curated by Argos’s toy experts after “months of analysis”, the retailers says, and features a mix of the most innovative, exciting and sought-after toys of the year.

Chantal Pearce, Head of Toy Buying at Argos, says: “This year’s top toys reflect the dynamic landscape of play, bringing together world-famous brands, beloved movie characters and highlighting cutting-edge innovation. 

“It’s also so important for us to tap into the latest play patterns, supporting children’s development through interactive fun and encouraging them to unleash their creativity too. With over 50 years in toys, we’re confident that families can rely on us to find the coolest toys to gift this Christmas, making it truly special for kids and adults alike.” 

Argos’ top toys for Christmas are: 

• Bluey Toy House Playset Mega Bundle Family 

• Gabby’s Dollhouse The Movie

• Star Wars Power Crystal Lightsaber

• Jurassic World Interactive Hatching Dino 

• Lego Disney Lucky & Penny 101 Dalmatians Puppies Set 

• Lego Star Wars Wicket the Ewok Figure Building Toy 

• Wicked Students of Shiz 5 Small Dolls & Accessories 

• Fat Brain Toys Air Toobz 

• Hot Wheels City Ultimate Dual Dragon Transporter Toy

• Monster Jam Smash & Bash Gravedigger 

• Little Live Pets Gotta Go Giraffe-Gigi 

• Bitzee Hamster Ball 

• Soccer Dash 

• Instant Print Tablet 

• Sticki Rolls Sticki Rolluxe 

• Toy Build-a-Bear Workshop Stuffing Station

• Gui Gui Create And Collect Slime

• Lego Fortnite Klombo Figure, Creative Building Toy Set 

• Leapfrog Leapmove Electronic Game

• Toniebox 2 with Creative Tonie