Asmodee, alongside long standing partner Imagination Gaming has reached 1 million children and families that have received the benefits of playing board games.
This milestone celebrates the growing impact of board games in classrooms, libraries, care homes and community centres nationwide, where students, children and families are developing vital skills such as problem-solving, teamwork, critical thinking, and creativity in a fun, collaborative environment.
“We believe in the ability of games to educate, inspire, and bring people together. Working with Asmodee over the last 15 years has given us a fantastic opportunity to create meaningful learning and social experiences in a fun, engaging way”
Imagination Gaming was the brain child of Nigel Scarfe and everyone at Asmodee believes in bringing the power of play into variety of community spaces, including schools, libraries, care homes, and dementia cafés across the country, across Manchester, Halifax, Pontefract, Wolverhampton, Sheffield, London and more. Reinforcing the transformative role of games in education, rehabilitation, and mental well-being.
Nigel Scarfe said: “We believe in the ability of games to educate, inspire, and bring people together. Working with Asmodee over the last 15 years has given us a fantastic opportunity to create meaningful learning and social experiences in a fun, engaging way. Hitting this landmark figure is a very special moment for us. When we started 17 years ago the aim was to try and make a difference to children and to have a job I could be passionate about and love.
I regularly see people with whom I’ve worked with previously and their comments and feedback makes me feel nothing but pride in what we have accomplished.
Some of these we started working with as children or young adults and now they have young families of their own, telling me they can’t wait to play games with their
Phil Crawford, brand manager at Asmodee, added: “Games are more than just entertainment – they are powerful tools for learning, rehabilitation, and connection.”
Asmodee and Imagination Gaming are paving the way for a more inclusive and impactful approach to gaming – where play becomes a catalyst for positive change.