Asmodee, the tabletop games industry specialist, turns 30 this year. On 3 June, the company revealed its new brand identity, marking a major leap forward as a vibrant and visible consumer-focused brand “inspired by players.”
Since 1995, Asmodee has been a pioneer in the the tabletop gaming industry, bringing iconic titles such as Ticket to Ride, Dobble/Spot it, 7 Wonders, Azul, Star Wars: Unlimited and many more to millions of players worldwide.
Tabletop games are captivating more players than ever and Asmodee is one of the driving forces behind it. It became a publicly listed company in February 2025 and this new branding represents a key milestone in strengthening its direct relationship with players, while reinforcing its reputation for quality and innovation.
Thomas Kœgler, Asmodee CEO, said: “At Asmodee, we have made it our mission to create meaningful, shared experiences through our games to celebrate all players. During our 30-year journey in the tabletop games industry, our brand hasn’t always been visible to players themselves. With this brand evolution, we aim to change that—making us a name that’s recognised, trusted, loved, and sought out by players around the world.”
The new branding, developed with Publicis Groupe’s design agency, Carré Noir, places players at the heart of the company, which is entering an exciting next chapter in its 30-year journey. The new tagline “Inspired by Players” reflects the new positioning. With 21 studios and a portfolio of over 400 IPs, it continues to push the boundaries of tabletop gaming by releasing innovative, award winning, and successful games year after year.
